SIGNIFICANCE OF THE COLLABORATION BETWEEN MoMA AND UNIQLO
At UNIQLO, we seek to enhance lifestyles worldwide with our clothing. We provide quality apparel that is functional, innovative, and affordable. Our casual basics are designed for everyone - including our UT line of T-shirts, featuring graphic designs from the worlds of fine art, music, and culture.
With the world’s finest collection of modern and contemporary art and a dynamic exhibition program, The Museum of Modern Art (MoMA) is a place for discovery and engagement that fuels creativity and inspires art enthusiasts of all ages and experiences.
The Museum of Modern Art attracts visitors from around the world. Supplementing its collection and exhibitions, MoMA’s resources include a Library and Archives, conservation labs, study centers, and education programs, which broaden public access to art and research.
In their different fields of expertise, UNIQLO and MoMA share a passion for quality and innovation, and it is a happy coincidence that UNIQLO and the Museum are near one another - UNIQLO at the corner of Fifth Avenue and 53rd Street, and MoMA on 53rd Street. As a neighbor in Midtown Manhattan, UNIQLO shares the Museum’s values and deep respect for art.
In May 2013 UNIQLO became a multi-year corporate sponsor of MoMA, supporting the Museum’s Friday night free admission program—now UNIQLO Free Friday Nights—which provides free access for the public to the Museum and all exhibitions from 4:00 p.m. to 8:00 p.m. every Friday, throughout the year.
ABOUT MoMA AND THE MoMA DESIGN STORE
Founded in 1929, The Museum of Modern Art was the first museum devoted to the art and design of the modern era. MoMA's unparalleled collection offers a comprehensive, panoramic overview of modern and contemporary art, from the innovative European painting and sculpture of the 1880s to today's film, design, and performance art. Highlights of the collection include Claude Monet's Water Lilies, Vincent van Gogh's The Starry Night, and Pablo Picasso's Les Demoiselles d'Avignon, along with more recent works by Olafur Eliasson, Tim Burton, Cindy Sherman, and many others. As an institution, MoMA is dedicated to the conversation between the past and the present, the established and the experimental. The Museum's mission is to help the public understand and enjoy the art of our time.
Just as the Museum presents the best in modern and contemporary art through its exhibitions, the MoMA Design Store offers curator-approved products that bring quality, creativity, and design innovation to everyday living. Every purchase supports MoMA's groundbreaking exhibitions, a wide range of education programs, and the preservation of the Museum's collection.
Half a century ago, amidst the rise of consumer culture, Andy Warhol shocked the art world with mass-produced silkscreens, making art more accessible.
It was in 1984 that UNIQLO began to offer quality, casual apparel in Japan. And this prompted UNIQLO in 2004 to launch for the first time a series of T-shirts featuring Andy Warhol’s work.
In keeping with Andy Warhol’s commitment to art for the general public, UNIQLO used T-shirts as blank canvases, to make art accessible, enjoyable, and affordable.
The result has been T-shirts featuring Pop artists such as Keith Haring, Jean-Michel Basquiat, Barbara Kruger, and Roy Lichtenstein, as well as the works of such great photographers as Daido Moriyama, Elliott Erwitt, and Juergen Teller. We have also offered T-shirts highlighting architects Tadao Ando and Kengo Kuma, manga artists, illustrators, and film directors.
It is a joy to encourage people to discover art through T-shirts. We wish to make art more accessible through casual clothing and other items from the SPRZ NY project.
ABOUT SPRZ NY
SPRZ NY (“Surprise New York”) is a new project designed around the concept of “A place where clothes and art meet.” It features a special collection of modern art-inspired fashion products intended to surprise, including a collaboration with The Museum of Modern Art.
The second floor of the UNIQLO Fifth Avenue store has been remodeled for the project, and reopened on March 28 as the SPRZ NY store. For the first time, Starbucks has opened an outlet at this location, creating a space to drink coffee and enjoy art.
ABOUT THE MoMA SPECIAL EDITION
To celebrate its continued support of MoMA, UNIQLO is presenting MoMA Special Edition items, inspired by artwork from the Museum’s collection, and new designs made in collaboration with living artists. MoMA Special Edition designs are based on the works of world-renowned artists including Jean-Michel Basquiat, Keith Haring, Jack Pierson, Jackson Pollock, Lawrence Weiner, Ryan McGinness, and Sarah Morris.
2F, UNIQLO NEW YORK 5TH AVENUE STORE: 666 5th Avenue at 53rd Street, New York, NY 10103